BBA

Bachelor of Business Administration

Our BBA programme is meant to get students ready for management positions in the corporate sector. Students get a thorough understanding of business ideas and practices through a combination of classroom lectures, case studies, and practical learning opportunities. We also offer our graduates to opt any specialization, like marketing, finance, human resources, or entrepreneurship.

Objectives of studying BBA

The Bachelor of Business Administration (BBA) programme is a 3-year graduate programme that equips students with the necessary skills for a career in business administration. The objectives of studying BBA are diverse and include gaining a deep understanding of business and management concepts, including accounting, finance, marketing, human resources, and operations management.

Furthermore, the BBA programme aims to develop critical thinking and problem-solving skills as well as leadership, communication, and decision-making skills that are essential for success in the business world. Practical experience is also an important aspect of the BBA curriculum; students can gain excellent experience through internships, projects, case studies, and other practical learning opportunities.

Career development is another significant objective of studying BBA. Graduates with a BBA degree are highly sought after in various fields such as banking, finance consulting and retail. A degree in BBA increases employability opportunities for growth and development in professional life.

Moreover, a BBA degree also serves as a stepping stone towards pursuing higher education such as MBA or MSc or other specialized business programmes at universities. Overall, the Bachelor of Business Administration (BBA) degree provides students with an excellent foundation in business management principles while preparing them for a successful career in the competitive world of business.

Course Structure

Semester I

  • BUSINESS MATHEMATICS
  • COMPUTER FUNDAMENTALS
  • FINANCIAL ACCOUNTING
  • MANAGERIAL ECONOMICS
  • MARKETING FUNDAMENTALS
  • PRINCIPLES OF MANAGEMENT

Semester 2

  • BUSINESS COMMUNICATION
  • BUSINESS STATISTICS
  • FOREIGN TRADE OF INDIA
  • ENVIRONMENTAL STUDIES
  • FINANCIAL MATHMATICS
  • INDIAN VALUE SYSTEM

Semester 3

  • ADVERTISING MANAGEMENT
  • Banking Operations Management
  • Business Environment
  • MANAGEMENT ACCOUNTING
  • ORGANIZATIONAL BEHAVIOUR
  • RESEARCH METHODOLOGY
  • Foreign Language (French/German - Non Credit) Compulsory

Semester 4

  • BUSINESS LAWS
  • FINANCIAL MANAGEMENT
  • HUMAN RESOURCE MANAGEMENT
  • INFORMATION MANAGEMENT
  • OPERATION MANAGEMENT
  • CONSUMER BEHAVIOUR

Semester 5

  • E- COMMERCE
  • FINANCIAL SERVICES
  • Insurance and Risk Management
  • RETAIL & RURAL MARKETING
  • TAXATION LAWS
  • MANAGING PERSONAL FINANCE

Semester 6

  • BUSINESS POLICY
  • COMPANY LAW
  • ENTREPRENEURSHIP
  • INTERNATIONAL BUSINESS
  • MARKETING OF SERVICE
  • PROJECT MANAGEMENT

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